What’s in a logo?
The BIXODIGITAL team performs exhaustive competitive research to determine a logo design that effectively positions your B2B firm against the competition. Establishing your company’s uniqueness through a logo design can come from a myriad of qualities including the name, color, fonts, shape and composition. Keep in mind, logos aren’t meant to be literal—they should be a visual peephole into the values and story of a business.
A logo fitting for billboards to business cards
A major consideration in logo design is the versatility of a logo. Logos should work in color or in black and white. Logos should work when it’s imprinted on something as small as a pen and as large as billboard. It should work on TV or on a car wrap. It’s critical to consider all the possible applications when designing a logo so your brand is visible throughout any medium.
A logo sets the stage for your B2B company’s visual brand. It will dictate the color, typography and graphics that will be applied to everything from your website to print advertising to promotional materials. At Bop Design, we ensure your firm is equipped with a versatile, timeless logo that successfully differentiates your firm.
Even large marketing departments look outside their firm for a logo design resource. A B2B marketing agency like BIXODIGITAL provides an outside perspective with concerns only about the marketing objective and brand position—not about internal company politics or egos. We design logo concepts from scratch or build upon the legacy of the current logo
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Good design creates a good perception… and if there’s one rule in marketing, it’s “Perception is Reality.” We work with B2B companies seeking a new or refreshed logo that accurately reflects their brand promise and corporate culture. Bop Design has an experienced in-house graphic design team that creates versatile logos to fit your branding guidelines