Even in today’s day and age, there are a number of businesses that still haven’t acknowledged the importance of an effective social media presence. For those few unfortunate ones who cannot seem to get it done properly, and those just getting started we have the perfect way you can use your social channels efficiently! It’s best to plan before you imply, so start by identifying your social media strategy objectives. Take on one platform at a time, and think about how it can help you achieve your end goal – which is to boost sales in one way or the other. However, if you are unable to come up with anything concrete we suggest you drop the platform and shift your focus towards those that matter. Here are 4 key points many small businesses typically forget to consider when planning content for the various platforms. : Only when you know your audience can you truly make a difference online. Lead Generation: Join groups and pages with similar interests as your business. Join the conversation and present yourself as an expert (yes! Ignore that imposter.) LinkedIn and Facebook are a great place to start. Build a Community: Anything that allows your customers to weigh in helps you build your community. Quality over Quantity: Posting intentional strategy driven posts is always better than bombarding the internet. Consistency is the key Your social media profile is not just a page you occasionally post things to, it’s a useful weapon that can help you push sales. All you need is 6 hours per week, and you can turn your online presence around. Imagine how spending just 45 minutes every day to focus on your online business profiles can help you thrive! Share your thoughts in the comments.